LOGO, PRINT, WEBSITE DESIGN | LUGH STUDIO
100 Years and a Logo Reimagined
The challenge of redesigning PBM's logo for their 100th Anniversary was just that, a challenge, but it was one my team at Lúgh Studio and I met with great excitement and respect. The PBM logo represents the legacy of the company. Given that it was created during the inception of the family-owned business, it was crucial to honor the wishes of the client and preserve as much of the original logo as possible. The mission of PBM is to ensure that the properties they service are left spotless, shining, and in immaculate condition. Taking this into account while also respecting the client's protective nature of their logo, we played with the idea of making the logo feel clean, shiny, and radiant. We also created an evergreen tagline to accompany it, which acknowledges the centennial milestone and the following years to come.
New logo variants
The PBM Sales Kit
PBM's leave-behind sales kit, along with region and service-specific inserts
Sales kit inserts
Sales kit exterior
Sales kit die-cut measurements for printing.
Die-cut exterior
Die-cut interior
Die-cut exterior
Die-cut interior
Sales kit unfolded
Website Refresh
For the website refresh, it was important to design the page layouts to best match the aesthetic of the sales kit inserts. Designed in Figma, I started with a sitemap, then progressed to a high-fidelity wireframe before moving into a working prototype.
Wireframes and prototypes
After months of collaboration between the client and my team at Lúgh Studio, Perfect Building Maintenance enters a new era with a refreshed website. The site brings together everything they've built over a century, now proudly complementing their marketing materials and logo.
